Lumora is the beauty and lifestyle distribution company of DS Group, bringing selected international brands to Brazil and, from Brazil, to the wider Latin American market.
Founded in 2026, Lumora was created to connect international beauty and personal care brands with the Brazilian market. Our work begins with selecting brands that have a clear product proposition and genuine potential in the region. Brazil is our primary market, with Latin American expansion built into the business as brands and distribution networks grow.
Selecting beauty, personal care, wellness, and lifestyle brands with a clear product proposition and genuine potential in the Brazilian and regional market.
Building wholesale and retail presence through pharmacies, beauty retailers, regional networks, and digital channels across Brazil and Latin America.
Managing local positioning, marketing, consumer activation, and commercial growth for brands entering and scaling in the market.
Located in São Paulo, our logistics hub manages warehousing, fulfillment, and distribution across Brazil. In addition to daily order processing, we handle logistics for major retail and distribution channels, supporting the movement of products from inbound shipments through to retail delivery.
Our São Paulo operation is built to manage the scale, consistency, and reliability required to support growing brands across Brazil's key sales channels.
Lumora focuses on categories where Korean and international beauty brands can bring clear value to consumers in Brazil and Latin America.
Clinical
Skincare built around targeted ingredients and specific skin concerns, including retinal, PDRN-focused products, intensive ampoules, pore care, and barrier support.
Botanical
Products that draw on traditional Korean and Asian ingredients alongside contemporary skincare formulations. Key categories include fermented ingredients, rice, ginseng, botanical extracts, cleansing oils, and daily skin care.
Dermatological
Products positioned around skin concerns, efficacy, and everyday dermatological care, including targeted treatments, barrier care, and post-procedure routines.
Personal Care
Personal care and wellness products selected for their relevance to everyday consumers and their suitability for regulated markets. Categories include sun protection, blemish care, body care, personal hygiene, and other regulated consumer products.
A fully integrated value chain connecting Korean beauty innovation directly to Latin America's leading retail networks.
What happens after we select a brand: the practical stages of establishing a brand in Brazil, with regional expansion at the right strategic moment.
Assessing brands, product range, positioning, pricing, and potential fit with the Brazilian market.
Regulatory requirements, local packaging, documentation, pricing, and import planning through DS Group's infrastructure.
Customs, warehousing, and wholesale distribution across pharmacies, drugstores, beauty retailers, regional chains, specialty stores, and digital commerce.
Local positioning, content, creator partnerships, consumer campaigns, e-commerce, and, once the brand is established, expansion into selected Latin American markets.
Talk to our Brand Curation & Management Team about your products, market potential, regulatory requirements, and distribution plans.
Lumora · Beauty & Lifestyle Distribution
Connecting K-Beauty to Brazilian Retail.
